Purple Cow: Transform Your Business by Being Remarkable
- Downloads：9564
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-07-22 09:55:11
- Update Date：2025-09-06
- Status：finish
- Author：Seth Godin
- ISBN：014101640X
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
You're either a Purple Cow or you're not。 You're either remarkable or invisible。 Make your choice。
What do Apple， Starbucks， Dyson and Pret a Manger have in common？ How do they achieve spectacular growth， leaving behind former tried-and-true brands to gasp their last？ The old checklist of P's used by marketers - Pricing， Promotion， Publicity - aren't working anymore。 The golden age of advertising is over。 It's time to add a new P - the Purple Cow。
Purple Cow describes something phenomenal， something counterintuitive and exciting and flat-out unbelievable。 In his new bestseller， Seth Godin urges you to put a Purple Cow into everything you build， and everything you do， to create something truly noticeable。 It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place。
What do Apple， Starbucks， Dyson and Pret a Manger have in common？ How do they achieve spectacular growth， leaving behind former tried-and-true brands to gasp their last？ The old checklist of P's used by marketers - Pricing， Promotion， Publicity - aren't working anymore。 The golden age of advertising is over。 It's time to add a new P - the Purple Cow。
Purple Cow describes something phenomenal， something counterintuitive and exciting and flat-out unbelievable。 In his new bestseller， Seth Godin urges you to put a Purple Cow into everything you build， and everything you do， to create something truly noticeable。 It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place。
Reviews
shakydog
，
daje 4 bo słuchałem audiobooka， dosyć fajna ale na 5 musiałbym ja przeczytać chyba ze jednak jest słaba to zostaje 4 ale nie narzekam wiedza na plus
Daniel Okon
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TimelessPurple cow is one of the best and timeless books about being unique and special in a world of sameness。 This rings true years and years later。
Ovsanna Hovhannisyan
，
The book is really useful for those who are new to marketing and also for those who want to understand the new perspectives of marketing。 This book is easy to read and comprehend。 The basic idea behind it that advertisements and old things such as banners， TV ads don't work anymore。 It's the customers who decide whether the product will gain success or not。 And if the businessman wants its product to be successful they must spend money more on the improvements of the product rather than just mar The book is really useful for those who are new to marketing and also for those who want to understand the new perspectives of marketing。 This book is easy to read and comprehend。 The basic idea behind it that advertisements and old things such as banners， TV ads don't work anymore。 It's the customers who decide whether the product will gain success or not。 And if the businessman wants its product to be successful they must spend money more on the improvements of the product rather than just marketing expenses。 。。。more
Lala
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Ok book。 Couple deep thoughts。Best quote: “safety is a risk”Worst part: “sneezer” and “sneezing” analogy， meaning influencers。 Did not age well。
Manuel Medina
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Había escuchado mucho que si querías leer sobre marketing， esta era una lectura obligada。 Se escribió hace ya tiempo pero la mayoría de los conceptos siguen vigentes。 Me gustó bastante el libro porque es muy fácil y rápido de leer y entender incluso para personas que no sepan nada sobre el tema。 Te lleva a pensar más allá de lo que comúnmente tenemos sobre el concepto de mercadotecnia， te explica cuál es su esencia real， su importancia y a darte cuenta que está área es un factor crítico para el Había escuchado mucho que si querías leer sobre marketing， esta era una lectura obligada。 Se escribió hace ya tiempo pero la mayoría de los conceptos siguen vigentes。 Me gustó bastante el libro porque es muy fácil y rápido de leer y entender incluso para personas que no sepan nada sobre el tema。 Te lleva a pensar más allá de lo que comúnmente tenemos sobre el concepto de mercadotecnia， te explica cuál es su esencia real， su importancia y a darte cuenta que está área es un factor crítico para el éxito de un negocio en general。 。。。more
Jag
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This was an insightful book。 It aligns well with Robert Greene's the Art of Seduction （i。e。 be different， be novel， be ever changing， and let others do the talking/influencing for you）。 I wonder how adaptations in marketing models to new technologies （e。g。 more regulation around social media and influencers， and the increase of subscription models that seek to eliminate advertising entirely） will impact future marketing strategies。 This was an insightful book。 It aligns well with Robert Greene's the Art of Seduction （i。e。 be different， be novel， be ever changing， and let others do the talking/influencing for you）。 I wonder how adaptations in marketing models to new technologies （e。g。 more regulation around social media and influencers， and the increase of subscription models that seek to eliminate advertising entirely） will impact future marketing strategies。 。。。more
Elisana
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Una soberana perdida de tiempo。
Valentina Lorenzato
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Illuminante！ Molto interessante e con una scrittura scorrevole mai pesante。 Molto chiaro nello spiegare i concetti senza paroloni di settore
Marc
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This review has been hidden because it contains spoilers。 To view it， click here。 El llibre necessita una actualització， s'ha quedat desfasat amb el temps （2002）。 Sobretot perquè segueix posant en contrast la relació tv-indústria quan el mercat ja ha virat completament cap a l'online。 El llibre necessita una actualització， s'ha quedat desfasat amb el temps （2002）。 Sobretot perquè segueix posant en contrast la relació tv-indústria quan el mercat ja ha virat completament cap a l'online。 。。。more
Giulia Resconi
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2。5⭐
Orianne Stern
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While I do like the writing and the contents of this book， I feel it is a little lacking。 Godin takes about being remarkable， and while you don’t really expect step by step instructions on how to do it， the book could have included things you can question or do in your process。 The book feels like a inspirational seller that is enriching you with the key to success， but leaves you waiting for an actual solution or response。 I do understand that doing something remarkable or standing out can be d While I do like the writing and the contents of this book， I feel it is a little lacking。 Godin takes about being remarkable， and while you don’t really expect step by step instructions on how to do it， the book could have included things you can question or do in your process。 The book feels like a inspirational seller that is enriching you with the key to success， but leaves you waiting for an actual solution or response。 I do understand that doing something remarkable or standing out can be done in different ways， but the book in general feels like a text reminding you what marketers already know。 I mean the book has a summary from the title: “Transform Your Business by Being Remarkable” readings this or the book has the same effect。 Although I do appreciate the examples in the book， I don’t feel the contents of it give something “remarkable” to its readers and ironically fails in becoming a purple cow in itself。 。。。more
Neda
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کمی حرف حساب و بعد از آن تکرار و تکرار و تکرار。
Tanto Prihartanto
，
This review has been hidden because it contains spoilers。 To view it， click here。 I want to know what is the purple cow。。 why should be purple？
Mahmoud Ashour
，
A nice marketing book about the importance of the investment in the product and the dependence on word of mouth。One could summarize the book as make the best product possible in your niche and let enthusiasts market it for you。。。
Kozlov Nikita
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Awesome readSo many thoughts after the read， eager to apply it。 Tldr: how to make your business profitable by making it outstanding。
Muhammad Yusuf Qordhawi
，
This review has been hidden because it contains spoilers。 To view it， click here。 Seth godin menceritakan berakhirnya era TV Industrial complex， dimana produk yang dihasilkan tidak terlalu bagus namun di iklankan di tv secara masifHal tersebut memang menambahkan penjualan， namun tidaklah efektif seiring berubahnya zamanPurple cow merupakan istilah marketing dimana sebuah produk yg memiliki purple cow haruslah unik， memiliki proposisi nilai yang baik dibanding saingannya dan tentu saja benar2 menyelesaikan permasalahan ceruk pasar， pemasaran purple cow juga tidaklah masif mela Seth godin menceritakan berakhirnya era TV Industrial complex， dimana produk yang dihasilkan tidak terlalu bagus namun di iklankan di tv secara masifHal tersebut memang menambahkan penjualan， namun tidaklah efektif seiring berubahnya zamanPurple cow merupakan istilah marketing dimana sebuah produk yg memiliki purple cow haruslah unik， memiliki proposisi nilai yang baik dibanding saingannya dan tentu saja benar2 menyelesaikan permasalahan ceruk pasar， pemasaran purple cow juga tidaklah masif melainkan dgn memasarkan pada pengguna awal yg mau merekomendasikannya kepada pengguna lainnya 。。。more
Mohammed Alsharqawy
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The book is very boring and repeated。 One idea is repeated more and more。Only the last part of example stories are good
Stuti
，
The book in one sentence- "Your product needs to be remarkable"。 Purple Cow is well-written and insightful。 However， it repetitive， explores and explains the same idea throughout。 The book in one sentence- "Your product needs to be remarkable"。 Purple Cow is well-written and insightful。 However， it repetitive， explores and explains the same idea throughout。 。。。more
María
，
Repetitivo， reitera sobre 3 o 4 ideas una vez tras otra。 También da consejos que me parecen poco éticos y bastante contraproducentes si tenemos en cuenta que el público actual pone en valor los valores de una empresa。 No lo recomendaría。
Enuku Lipenga
，
Pretty decent read。 One thing that I felt was important to note when going in was that it's not a book about the solution， but the aspects and diversity around solutions。 Remarkabale lol Pretty decent read。 One thing that I felt was important to note when going in was that it's not a book about the solution， but the aspects and diversity around solutions。 Remarkabale lol 。。。more
Ahmad
，
I read the book in the past I could not remember when exactly， but to be honest I did not understand the point in the book but luckily I managed to finish it and come to the conclusion that I don't recommend it。 I read the book in the past I could not remember when exactly， but to be honest I did not understand the point in the book but luckily I managed to finish it and come to the conclusion that I don't recommend it。 。。。more
Ali
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Read for my workplace book club。 A bit outdated and redundant but some interesting points were made。
benzy
，
Great book to get inspired to make something remarkable， rather than marketing a polished turd。
Kes
，
I mean， I learned a bit on marketing and how to design a product （with the customers in mind）。 But at the end I cringed a bit - give a copy to a colleague， be mean to customers。 So yeah。 It's an average okay book。 Wouldn't read again haha。 I mean， I learned a bit on marketing and how to design a product （with the customers in mind）。 But at the end I cringed a bit - give a copy to a colleague， be mean to customers。 So yeah。 It's an average okay book。 Wouldn't read again haha。 。。。more
Ernesto Mendez Chiari
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Outdated。 Stale。 Boring。 No insights on customer experience management， branding， reputation or purpose and how these influence the businesses bottom line。
Avinash Bansal
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Purple cow is anything which is phenomenal， counterintuitive， exciting， and remarkable。Something you can't Ignore Purple cow is anything which is phenomenal， counterintuitive， exciting， and remarkable。Something you can't Ignore 。。。more
Susan Williams
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Loved it。 Helps to put into perspective the frustration of the medicare and why working on the remarkable is so scary and fulfilling。
BK
，
I heard rave reviews about the ideas in this book （from those who live by them）， but I wasn’t as blown away as anticipated。 Something to think about？ Yes。 But I had already received the message loud and clear after 10 pages， and found the remaining 190 pages repetitive。
Kimberly Girkin
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Had to read for my marketing course。 Fun， interesting perspective， but the book is just highly repetitive。
Abd-ulaziz
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